In 1886, our master blender chose not to let convention stand in the way of his vision to create an award-winning, International quality, Indian whisky, matured in charred American Oak Cask – Royal Challenge! The All New Royal Challenge is Smoother, Richer and Bolder. With a perfect fusion of scotch, Indian malts and grain spirits that’s been blended to perfection – you now get a truly royal whisky experience. Right from the blend and packaging to the consumer it appeals to, Royal Challenge Whisky is a celebration of the bold who challenge the status quo. This progressive, passionate spirit is alive in the brand today, as we continue to challenge convention and raise our game.

For close to 30 years, Royal Challenge has been one of the largest selling premium whisky brand in India. Apart from the deep and intensely smooth blend of scotch and premium Indian grains in Royal Challenge whisky, American charred oak casks are used for ageing, during which it gains color and flavor from the caramelized sugars in the charred wood and infuses the whiskey with a unique taste.
The brand has recently refreshed its image by contemporizing the Royal Challenge emblem of the Lion and Roundel and embedded the new packaging with markers of aspiration and hence the new Black & Red clutter breaking look is more distinctive, premium, masculine and bold.

ABV 42.80%